International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

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Downloads: 149

Research Paper, Business Management, Ethiopia, Volume 7 Issue 4, April 2018

702 - 707

The Reinforcing Effect of Brand Extension on Parent Brand in Case of High Involvement Consumer Products

Lamesgin Ayele Tizazu [2]

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Downloads: 118

Research Paper, Business Management, Ethiopia, Volume 7 Issue 4, April 2018

694 - 701

The Relationship between Brand Equity and Customers Attitude towards Brand Extension for High Involvement Consumer Products

Lamesgin Ayele Tizazu [2]

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